In terms of spring numbers, it's The Passion of The Christ that Alice is dueling with and is a little behind and falling a bit faster. Still, even dropping at 40% a week from here in, $400 million domestic is in the crosshairs. Could be a little higher... could be a little lower. Regardless, mighty impressive numbers.
And huzzahs again to the former regime at Disney, which tee'd this ball up before Rich Ross took over. There was no demonstrable change in the marketing focus... only more finished footage to add to spots.
The openers didn't have a happy weekend. Not one is estimating 3x Friday estimates. And the worst estimate, Friday vs Weekend, is Remember Me, estimating less than 2.5x Friday. What this says to me is that the hardcore Twilightinas were there on Friday, voting Team Edward. The movie getting to $25m domestic would seem to be a fantasy at this point.
via www.mcnblogs.com
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