There's only one question as "Iron Man 2" debuts this weekend: Will it post a record for an opening weekend, or just be one of the biggest?
Pre-release surveys indicate that moviegoer interest in seeing the sequel to Marvel Entertainment's 2008 surprise superhero hit starring Robert Downey Jr. is in the stratosphere. Opening weekend ticket sales of at least $140 million are all but assured, people who closely follow tracking said, and "Iron Man 2" has a good shot at grossing as much as $160 million.
The biggest previous domestic first weekend was "The Dark Knight," which opened to $158.4 million in 2008. Ticket prices have risen substantially since then, however, so although "Iron Man 2" could post the biggest opening ever in raw dollars, it's much less likely to do so when accounting for inflation.
via latimesblogs.latimes.com
Iron Man 2 box office projections have been well reported all over the place, but it's worth clicking through the above. Ben did a nice job dissecting the movie's potential to break a string of records, from Thursday night screenings to single-day Friday and so on.
By the way, he notes that worldwide print and advertising spend has been $150m, on top of the film's reported $170m production budget. As of this morning, it had already gotten close to earning its budget in international box office revenue. Should be fun to watch its worldwide grosses roll up in the coming weeks.
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